Pepsi are at it again. Not content with showing a totally silent ad during the Superbowl that features two deaf characters using ASL (with subtitles) – they have produced four other videos that are, frankly, fantastic. I think Pepsi are doing a really great job with this ad campaign – they are showing the deaf community in a very positive light and are doing wonders for awareness.
Whilst Pepsi clearly have one eye on marketing their product I cannot say how great I think this campaign is – only positives can come from this. Well done Pepsi.
The Patriots fan is played by Keith Wann, a deaf culture comedian, and the Giants fan is played by Justin Callaway, a deaf actor.